Securing the services and support of some of the world’s biggest sporting superstars such as Michael Jordan, Tiger Woods and Roger Federer has only helped reinforce the brand’s global influence and industry dominance. At Nike, innovative design and unique styling is everything, company spokesman Ryan Greenwood: “We are tireless in our pursuit of innovation. At Nike, we constantly challenge ourselves to think the ideas nobody else thinks of ideas nobody else thinks of, to create products and services nobody else creates, or to improve things that already exist.”
Are Barefood Running Shoes Effective?
For decades, Nike has pioneered a range of footwear solutions to suit every athlete and training style.
In 1972, the company’s founder, Bill Bowerman created the legendary ‘waffle’ outsoles, which had waffle-type nubs for traction. These were much lighter than those of traditional training shoes. In 1979, they launched Nike Air cushioning technology, and in the late 1980s, Nike unveiled the world’s first ever cross-training shoe.
Whilst Nike Shox offered a revolutionary cushioning and support system, NikeID allowed consumers to design footwear and apparel to their preferred design and performance requirements. The shoemaker also made the Flywire.
“This is a revolutionary upper technology,” Greenwood points out. “It features high-strength threads that work like cables on a suspension bridge with support engineered precisely where a foot needs it, allowing Nike to make its lightest and strongest footwear ever.”
Today, the company remains at the forefront of technology as it continues to go from strength to strength with its vast offering of innovative sports shoes. There are also a number of trends that the company is currently tracking.
Are Barefood Running Shoes Effective?
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