Technology Slice Blog

Max Page and Darth Vader Commercial - Skywalker? Max and his mom, Jennifer Page, hit the "Today" show to enjoy a bit of the Super Bowl Sunday limelight on Monday, without the mask. The Darth Vader commercial for Volkswagen was 6-year-old Max's first national spot, his mom told Matt Lauer and Meredith Vieira (see the video below). Like last year's Old Spice commercial starring Isaiah Mustafa, the Darth Vader ad went up on YouTube ahead of game day; unlike that spot, the Volkswagen ad actually ran during the Super Bowl. "It's just overwhelming," Jennifer Page said of the attention the commercial was getting, as measured in page views on YouTube. "The first night it was at 60,000 when I went to bed; woke up the next morning, it was at a million -- then my mind couldn't comprehend after that." That's even wilder than Mustafa's experience: He said his commercial, which went up online Feb. 4, 2010, had about 30,000 views before t...