Technology Slice Blog

Gillette Drops Tiger Woods - Making official what it began about a year ago, Gillette has officially dropped Tiger Woods from its marketing and advertising campaigns, according to USA Today. Dumping Woods and other athletes from its endorsement rolls was part of the razor giant’s overall plan to ratchet down its Gillette Champions marketing strategy, spokesperson Michael Norton told Game On! Thursday, according to reports. The Boston-based Procter & Gamble Co. subsidiary will, however, continue to showcase other athletes, including baseball great Derek Jeter and tennis star Roger Federer. Last December, immediately following Woods’ admission of infidelity, Gillette officials said they would distance the company from the then-No. 1 golfer while maintaining its “existing marketing programs,” according to the Boston Globe. By that time, the company had already pulled 30-second ads featuring Woods from U.S. television. Gillette Drops Tiger Woods Gillette signed a contract with...