Technology Slice Blog

Are Barefood Running Shoes Effective? - Nike is one of the biggest sporting brands in the world, renowned for its innovative yet practical and effective sportswear. Securing the services and support of some of the world’s biggest sporting superstars such as Michael Jordan, Tiger Woods and Roger Federer has only helped reinforce the brand’s global influence and industry dominance. At Nike, innovative design and unique styling is everything, company spokesman Ryan Greenwood: “We are tireless in our pursuit of innovation. At Nike, we constantly challenge ourselves to think the ideas nobody else thinks of ideas nobody else thinks of, to create products and services nobody else creates, or to improve things that already exist.” Are Barefood Running Shoes Effective? For decades, Nike has pioneered a range of footwear solutions to suit every athlete and training style. In 1972, the company’s founder, Bill Bowerman created the legendary ‘waffle’ outsoles, which had waffle-type nubs fo...