Technology Slice Blog

Facebook NSPCC Campaign - There are great ideas behind social causes and Facebook is a place where people can easily organize the cause of their choice with a viral push behind it. The latest, in case you haven’t noticed all of your friends turning into cartoon characters, is a campaign to raise awareness against child abuse. The idea is simple — change your picture to draw attention to the fact of child abuse. It’s supposed to serve as a reminder with the hope that you’ll then donate to the child protection service or organization of your choice. To us, the all-caps message looks like something that you’d see in a spammy, forwarded email promising you money for continuing to forward it. However, our investigation of the source behind the campaign leaves us a bit stumped. Though the NSPCC has backed the original campaign, there is no information about who started it or where it’s from. Now that the rumor mill has started, others are fighting hard to spread whichever side they ha...