Technology Slice Blog

Gillette Drops Tiger Woods - Making official what it began about a year ago, Gillette has officially dropped Tiger Woods from its marketing and advertising campaigns, according to USA Today. Dumping Woods and other athletes from its endorsement rolls was part of the razor giant’s overall plan to ratchet down its Gillette Champions marketing strategy, spokesperson Michael Norton told Game On! Thursday, according to reports. The Boston-based Procter & Gamble Co. subsidiary will, however, continue to showcase other athletes, including baseball great Derek Jeter and tennis star Roger Federer. Last December, immediately following Woods’ admission of infidelity, Gillette officials said they would distance the company from the then-No. 1 golfer while maintaining its “existing marketing programs,” according to the Boston Globe. By that time, the company had already pulled 30-second ads featuring Woods from U.S. television. Gillette Drops Tiger Woods Gillette signed a contract with...

Tiger Woods Story Top of 2010 - Tiger Woods' humbling return to professional golf followed by a winless season on the golf course has been voted the top sports story of the year by members of The Associated Press. Tiger Woods Story Top of 2010 Woods' return after making a public confession about infidelity edged out the New Orleans Saints for the top spot with 1,316 points to the Saints 1,215, according to the AP. U.S. news organizations submitted 176 ballots that ranked the top 10 sports stories. Points were awarded on a sliding scale, with 10 points for the No. 1 story and one point for the No. 10 story. Tiger Woods Story Top of 2010 The rest of the top 10 according to AP were: --The frenzy of free agents in the NBA. --The World Cup. --San Francisco Giants winning the World Series. --New posters distributed to the NFL warning of the dangers of concussions. --Jimmie Johnson winning his fifth straing Sprint Cup title. --Brett Favre's comeback. --UConn...

Tiger Woods To Return For 2011 Australian Masters - U.S. golfer Tiger Woods said on Monday he is eager to return to Australia for the 2011 Australian Masters. At the final round of Australian Masters on Sunday, former World No.1 Woods started at 10 strokes off the lead, managed to make two eagles over the final four holes and shot 65 to match his best score of the year at Victoria Golf Club in Melbourne. He secured a fourth-place finish at seven-under-par 277, which left him three shots behind winner Stuart Appleby of Australia. "I'd love to come back for it and play. It's not only a top-notch tournament but it would also be great prep (for the President's Cup) for all the American players coming out as well," Woods told Australia Associated Press on Sunday night. "Playing this type of course, getting used to the bounce, all that." According to Bloomberg, the fourth place finish did not deter fans who followed Woods at the Victoria Golf Club i...