Technology Slice Blog

Butterball Turkey Hotline - As I always tell clients, the absolute best way to gain exposure and increase sales is to approach past, present and potential customers in an informative, helpful manner. When I got a whiff of the Butterball Turkey Hotline not only was I hungry, I was impressed. According to Mary Clingman, Director of the Butterball® Turkey Talk-Line®, “Whether it’s first-timers or veteran cooks preparing the Thanksgiving feast, we support all cooks and embrace how every generation puts their own spin on the most celebrated meal of the year.” No matter what turkey you’re cooking, and however you decide to cook it, Butterball is there to help. Businesses around the world should take note of Butterball’s approach as it’s truly the way to go. It’s not about you, the business, it’s about your customers. Connect with customers on a personal, transparent, informative level and the rest will fall in place. Mary Clingman and 50 other turkey gurus at the Butterball Turkey Tal...

Butterball Turkey Talker - More than 45 million turkeys will be cooked this Thanksgiving, which means there will be 45 million possible cooking mistakes in kitchens across the country. Butterball is doing its part to help solve difficult turkey situations with the Butterball Turkey Hotline, a phone line set up each year with 50 trained "turkey talkers" waiting to take your questions about the best way to prepare a show-stopping bird. ABC's "World News Now" spoke with Marge Klindera, who has been talking turkey on the hotline for over 28 years, about avoiding common turkey mistakes. What is the number one problem faced by first-time turkey cooks? Thawing. "Most people don't allow enough time and then they get panicked about cooking their bird," said Kildera. "You can always leave it in the bag, immerse it in cool water and then for each pound it takes 30 minutes. You can do a combination: Start it in the refrigerator then put it in c...