X Factor 2010 - Matt Cardle is one of the most backed X Factor finalists in one of the closest-fought finals in the show's history, MailOnline can reveal. The former painter and decorator is the odds on favourite to win with some of the shortest odds ever seen, with bookies not budging much between 4/5 and 5/6 - despite fears his voice might not hold out in tonight's show. Any chance of Cher landing the top prize seems to be slipping further from her grasp however with her odds lengthening to 33/1 at most outlets - having started at 7/2 after her first audition - though William Hill and Paddy Power have her at 20/1. Behind her in third favourite position - but not by much either - are One Direction, who are mostly listed at 3/1. However, the shortest odds on offer are just 5/2. In fact, there's so little to choose between the finalists that Simon Cowell is set to give them all a record deal, as reported by MailOnline yesterday. X Factor 2010 However, despite th...
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