Technology Slice Blog

BMW Logo Burnt into Eyes - Perhaps knowing that most commercials for motor vehicles are duller than the water in a Russian hotel, BMW decided to equip one German cinema with a Profoto Pro-7B and a studio flash unit strong enough to illuminate the dark mind of every member of Congress. They rigged the machines behind the movie theater screen and, at a particularly dull moment in this wonderfully dull BMW ad, they fired the flash. Then, the fascinating man on screen suggested that the audience members close their eyes. In a moment that melded science fiction with the happy possibilities of authoritarian politics, the audience could see the BMW logo, as if it had been imprinted on the backs of their eyelids. You know, like when you stare at the sun and then shut your eyes. I am left to wonder whether the fine, forward-thinking minds behind this stunt availed themselves of a strong insurance policy before attempting this light of fancy. BMW Logo Burnt into Eyes