Technology Slice Blog

World Cup Bid - Sony Corp. Chief Executive Howard Stringer was part of the Japanese delegation pitching its case to FIFA in Zurich on Wednesday to host the 2022 World Cup. Japan is considered a long-shot at winning the bid since it co-hosted the World Cup with South Korea only eight years ago. FIFA is expected to choose the hosts for both the 2018 and 2022 tournaments on Thursday, with a decision due any time from around 15.00 GMT. For 2022, Japan is competing against the United States, Australia, South Korea and Qatar. Japan Real Time spoke with the Sony head honcho and unabashed sports enthusiast to talk about the Japanese bid and whether he feels torn about pushing for Japan’s bid as Welsh-born American citizen. Here is an edited transcript of the conversation. JRT: So how did the presentation go yesterday? HS: We were very happy with the presentation. But if you read the British press, you would think it’s all about politics. I don’t know if it is or it isn’t. The London b...