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World Cup Bid

World Cup Bid - Sony Corp. Chief Executive Howard Stringer was part of the Japanese delegation pitching its case to FIFA in Zurich on Wednesday to host the 2022 World Cup. Japan is considered a long-shot at winning the bid since it co-hosted the World Cup with South Korea only eight years ago.

FIFA is expected to choose the hosts for both the 2018 and 2022 tournaments on Thursday, with a decision due any time from around 15.00 GMT. For 2022, Japan is competing against the United States, Australia, South Korea and Qatar.

Japan Real Time spoke with the Sony head honcho and unabashed sports enthusiast to talk about the Japanese bid and whether he feels torn about pushing for Japan’s bid as Welsh-born American citizen. Here is an edited transcript of the conversation.

JRT: So how did the presentation go yesterday?

HS: We were very happy with the presentation. But if you read the British press, you would think it’s all about politics. I don’t know if it is or it isn’t. The London bookies were betting on Qatar because they have a lot of financial muscle in this. They’ve suggested that they are going to air condition the whole country but we had a different approach. We were less single-minded about Japan’s bid being for Japan and much more about a global technology solution that we thought would be helpful for FIFA and the world. We had a much more global approach than our competitors. It was very well received in the hall, but no one knows how the voting will transpire.

World Cup Bid
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