Clearly Blatter could not be more pleased.
"We will travel to two completely new countries. There has never been a World Cup in Russia or elsewhere in Eastern Europe," Blatter said to reporters after the votes had taken place. "Additionally, nations from the Middle East and the Arabic world have long been waiting to get the chance to host the World Cup."
After the loss the words "What more could we have done" were spoken by the captain of England's team Rio Ferdinand but might well have been said by any of those on the 7 member English bid team - including David Beckham, Gary Lineker and Prince William - or indeed by anyone in the country with knowledge of England's bid.
The English bid seemed flawless, addressing the financial aspects of hosting a World Cup and assuring FIFA a great profit, maybe their greatest ever. It also showcased the passion of the game in England, where it all began. The loss left British Prime Minister, part of the bid team, disconsolate.
"It is desperately sad. There hasn't been a World Cup in England in my lifetime. I was hoping we could change that, but not this time. I'm bitterly disappointed," Cameron said on the day. "According to Fifa we had the best technical bid. No-one could identify any risks of coming to England. I think we had the strongest commercial bid and the country is passionate about football. But it turns out that's not enough."
Sepp Blatter Happy With Outcome
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