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Oprah Winfrey's New OWN Channel Averaged 1 Million Viewers

Oprah Winfrey's New OWN Channel Averaged 1 Million Viewers - Oprah Winfrey's bold gamble on her OWN TV network debuted to mostly positive reviews and encouraging audience numbers at the weekend, winning over some cynics with its feel-good tone.

But many stalwart Oprah fans expressed dismay that they could not receive the new OWN network without paying to upgrade their cable television packages -- money that several said they could not afford.

The OWN network, a joint venture between the influential talk show host and Discovery Communications that is aimed mostly at middle-aged women, made its debut on Saturday after three years of planning.

Oprah Winfrey's New OWN Channel Averaged 1 Million Viewers

According to preliminary Nielsen figures, OWN was watched by an average one million Americans in prime time on Saturday, and was the third biggest ad-supported cable network with women aged 25-54.

Daytime talk show "The Oprah Winfrey Show", on free-to-air ABC, attracts about six million U.S. viewers daily. Winfrey, 56, will end the show in the fall of 2011 to focus on OWN.

Initial OWN programing included a behind-the-scenes show about the making of the last season of "The Oprah Winfrey Show", lifestyle advice from the likes of Dr. Phil MGraw and Suze Orman, and the first of a series of in-depth interviews with celebrities including record producer Jay-Z and journalist Diane Sawyer.

Source: http://abcnews.go.com/Entertainment/wireStory?id=12531168

Oprah Winfrey's New OWN Channel Averaged 1 Million Viewers
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