Respected daily Dagens Nyheter said the decision was made to launch the site, Openleaks, in protest against Julian Assange. It did not elaborate.
"Our long-term goal is to build a strong, transparent platform to support whistleblowers, both in terms of technology and politics, while at the same time encouraging others to start similar projects," the newspaper quoted a source connected to the new site as saying.
The report, headlined "'New WikiLeaks' rebels against Assange," said the person wished to remain anonymous.
Unusually, the newspaper printed the article in both English and Swedish on the front page of its website, www.dn.se .
Openleaks New Wikileaks Rival
The source said a short-term goal was to complete the technical infrastructure and ensure that "the organization continues to be democratically governed by all its members, rather than limited to one group or individual," an apparent reference to Assange's leading role at WikiLeaks.
Assange, who was remanded in custody in Britain after an arrest warrant issued in Sweden over accusations of sexual misconduct, has been the public face of WikiLeaks.
The WikiLeaks site has attracted international attention in the past two weeks with leaks of secret U.S. diplomatic cables, angering Washington.
The newspaper also said it had documents which showed discontent within WikiLeaks and that accessibility issues with the site earlier this year had been arranged by insiders as a signal for Assange to step back.
Openleaks New Wikileaks Rival
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