The system lets you create profiles for people in your life and then say if they give you a gift that meets a certain number of requirements, to automatically exchange it for another kind of gift. Like something on your Amazon wishlist. You might specify "no gifts with wool" or that any gift from a specific person should be by default converted into a gift certificate.
Under one version of the system, the gift giver is none the wiser that you pre-exchanged their gift before it ever arrived. Until, of course, they come over and ask to see you in that big beautiful sweater they sent you.
Amazon Bad Gifts 2010
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