The study revealed that one group that over-consumes the mini-packs is chronic dieters - individuals making a conscious effort in trying to manage their weight and food intake.
This shows that the distorted perception of small packages may actually undermine dieters' attempts to limit calories.
Consider this: Consumers perceive the mini-packs to be a generous portion of food - numerous small food morsels in each pack and multiple mini-packs in each box - while on the other hand, consumers perceive the mini-packs to be diet food. For chronic dieters, this perceptual dilemma causes a tendency to overeat, due to their emotion-laden relationship with food.
In a series of focus group studies, peoples' perceptions of a certain chocolate coated candy mini-packs versus regular-sized packages was observed. The research showed participants tended to have conflicting thoughts about the mini-packs: They thought of them as "diet food," yet they overestimated how many calories the packages contained.
100-calorie Packs Diet
In next phase of the studies, participants' relationship with food was assessed, dividing them into "restrained" and "unrestrained" eaters. The "restrained" eaters tended to consume more calories from mini-packs than "unrestrained" participants.
The conclusion of these studies is obvious: Dieters should keep an eye on small packages. Even though dieters (restrained eaters) may be attracted to smaller foods in smaller packages initially, behind the reasoning that these products are thought to help consumers with their diets, the research shows that dieters actually tend to consume more of these foods than they would of the same foods from a regular size package.
Source: http://ezinearticles.com/?The-100-Calorie-Pack-Distortion-of-Diet-Food&id=1479731
100-calorie Packs Diet
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