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Social Marketing Media

Social Marketing Media - The Online Marketing Summit (OMS), the premier online marketing educational event and hosted by ClickZ, today announced that it has partnered with SES Conference & Expo, the leading authority on search engine marketing, to offer an all-day search and social media workshop at the annual OMS conference this February.

Called "SES Search & Social Accelerator," the workshop will be held on Day 3 of the conference, scheduled for Feb. 7-11, 2011 in San Diego. The workshop is designed for seasoned marketers who want to learn how to drive better results through search engine marketing and social media. It will also examine how the two disciplines can be integrated together for maximum impact.
"As search and social marketing converge, a number of new techniques have developed for practitioners both at the creative level and execution," said Michael Grehan, VP and Global Content Director for Incisive Media, which produces the SES Conference series. "'Accelerator' is designed to bring seasoned marketers up to speed on all the new developments in the industry."
Day 3 begins with a keynote by Mike Chertudi, Sr. Director of Online & Demand Marketing for Adobe, and follows with 18 expert sessions across three different tracks. Select session titles include:

Social Marketing Media

PPC Beyond Search: New Ad Formats, Display and Facebook -- Kevin Lee, co-founder of Didit
Content Marketing Strategy -- Lee Odden, president of TopRank Online Marketing
SEM Veterans: Tools of the Trade -- Rand Fishkin, CEO of SEOMoz.org; and Ray Comstock, director of SEO at BusinessOnline

Next Gen YouTube Marketing -- Jonathan Allen of SearchEngineWatch
Local + Social: The Future of Promotions -- Greg Stewart, president at 15Miles

Social Marketing Media
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