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Super Bowl Ratings to Break Records

Super Bowl Ratings to Break Records - History was made last night on FOX when Super Bowl XLV became the most-watched U.S. television program ever, and FOX became the first network ever to exceed 100 million viewers (100.9 million) for a night in prime time, according to fast-national ratings released today by Nielsen Media Research. The game, the outcome of which was in doubt until the final seconds, saw the Green Bay Packers defeat the Pittsburgh Steelers 31-25 to capture the franchise’s fourth Super Bowl Championship.

FOX Sports’ broadcast of Super Bowl XLV averaged 111 million viewers and is the most-watched television program in U.S. history, obliterating the prior record of 106.5 set last year during Super Bowl XLIV by 4.5 million viewers and the 106.0 million for the series finale of M*A*S*H, which held the viewership record from 1983 to 2010.

This is the fourth consecutive Super Bowl to set a viewership record, and attracted 13.5 million more viewers than FOX’s last Super Bowl broadcast in 2008 (97.5 million) for the New York Giants upset of the undefeated New England Patriots. No other major sporting event has ever hit a record high in four consecutive years. This also marks the sixth straight year that Super Bowl viewership has increased, and over that span average Super Bowl viewership has increased from 86.1 million in 2005 to 111.0 million, a gain of nearly 25 million viewers.

The game posted a 46.0/69 household rating/share tying Super Bowl XXX in 1996 (Dallas-Pittsburgh) as the highest-rated since Super Bowl XX in 1986 (48.3/70, Chicago vs. New England). Only eight of the 45 Super Bowls played had a higher rating, and all were played in a nine-year span between 1978 and 1986.

Super Bowl Ratings to Break Records
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