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Darth Vader Commercial Super Bowl

Darth Vader Commercial Super Bowl - The Super Bowl ads had winners and losers last night, with lots of online buzz for the Volkswagen Passat/Darth Vader ad and Eminem plugging Chrysler.

VW’s spot featured a child dressed as Darth Vader trying to use “The Force” on the family dog and a doll without success. But when the kid uses his “power” on the Passat, the car magically starts — thanks to his Dad in the kitchen with a remote starter.

“I loved what that ad says about the people who drive the car,” said Grant Pace, executive creative director at Conover Tuttle Pace, a Boston-based ad firm. “It’s such a sweet, fun moment and the kid’s performance was just perfect. ... You can’t watch it and not smile.”

Darth Vader Commercial Super Bowl
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