The two minute ad ran this year is estimated to have cost the automobile company approximately 12 million dollars. That figure includes the cost to purchase the extensive 2 minutes.
A 30 second spot runs about 3 million dollars. The lengthy commercial required special permission and is now recorded as the longest commercial in Super Bowl history.
Car companies Kia and Volkswagen also paid out millions of dollars for the opportunity to showcase their brands. Volkswagen scored major points with its little boy dressed as Darth Vadar, while the Kia ad may have been a waste of money according to experts.
Most Expensive Commercials
Comments