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Warriors In Pink

Warriors In Pink - Ford Warriors in Pink is enlisting a new team of Warriors in the fight against breast cancer by joining with the hit NBC reality show "The Biggest Loser" to show that the fight to get healthy and stay healthy requires the same Warrior spirit as the fight against breast cancer.

The relationship will be integrated through a series of initiatives that will rally both contestants and viewers to get involved, and will reward the Warrior in each of them. During the show’s highly anticipated makeover episode airing November 23(8:00 p.m. ET) contestants will compete in a special Ford Warriors in Pink "Biggest Loser Challenge," where they will be rewarded for their Warrior-like fight to get healthy with the chance to win a 2011 Ford Edge. In addition, contestants will demonstrate the fashionable side of support by modeling Ford Warriors in Pink apparel and accessories to highlight their transformed physiques.

"Ford Warriors in Pink and ‘The Biggest Loser’ share a common goal to empower people to take control of their health," said Connie Fontaine, Luxury and Nontraditional Marketing Communications manager for Ford Motor Company. "This is a show that creates Warriors, and we are proud to have the support of NBC and ‘The Biggest Loser’ to help raise awareness and work towards a cure for breast cancer."

"The Biggest Loser" all-star trainers Jillian Michaels and Bob Harper along with show host Alison Sweeney will do their part to sound the battle cry by appearing in a national print and broadcast campaign that will hit newsstands and airwaves in November to remind everyone that breast cancer affects us all 365 days a year. The campaign encourages fans to support the cause and rally together in true Warrior fashion by logging on to www.fordcares.com and donning Ford Warriors in Pink gear. 100 percent of net proceeds from the gear benefits Susan G. Komen for the Cure all year long.

Warriors In Pink
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