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Black Friday Internet Sales

Black Friday Internet Sales - Retailers in the US have kicked off the holiday shopping season today with the annual Black Friday sales, as shops open across the county at dawn.

Many retailers in the UK have followed suit and are offering deals across the stores to kick start Christmas shopping. This comes ahead of what is traditionally known in the UK as ‘Manic Monday’. Online sales are expected to soar in what is quite often the busiest day of shopping of the Internet.

David Kelly, ex Amazon and eBay director and current managing director of Rackspace, details the five principles he believes will help retailers cope with the influx in demand while keeping customers happy.

This Monday marks ‘Manic Monday’ where millions of shoppers log onto retail Web sites and start mass-buying their Christmas gifts. In the US, retailers and e-retailers offer ‘black Friday’ promotions to attract shoppers and convince them to start their Christmas shopping in earnest; and it looks like the UK is following suit.

Shopping website Kelkoo recently revealed that on average £22.4 million will be spent every hour on Monday, which is truly astonishing. With so much to lose, retailers will need to be extra vigilant not to slip up over the next few days.

From previous experience at Mydeco and Amazon, retailers should adopt the following five principles if they want to ensure their site takes a good chunk of this revenue.

Black Friday Internet Sales
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