"You break it in and it becomes a second skin," Le said. "There's no other pair like it in the world. You wear it like a canvas and paint it with your life."
As Le headed back for his second year of study at the University of Alberta in September 2009, he bought a new pair of jeans for the new school year. Le paid $165 for a pair of Nudie Jeans. He chose a completely untreated pair of denim called raw denim.
Le certainly got his money worth. He wore the jeans 330 times without washing them between September of 2009 and December of 2010, he said.
Student Wears Jeans Without Washing
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