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Rihanna Reb'l Fleur Perfume

Rihanna Reb'l Fleur Perfume - Rihanna's entry into the fragrance race with Reb'l Fleur, per WWD, promises to be characteristically bold in scent, with a potent marketing campaign to match around the launch later this month.

The name Reb'l Fleur pays tribute to the childhood nickname given her by her grandmother and is also the latest tattoo she's gotten inked, WWD reports.

In Rihanna's words, it's "like high heels with a short, flirty dress," and packs a powerful blend of fruits and flowers. Promotional efforts surrounding its January 25 launch sound massive, with a Times Square billboard planned for Valentine's Day and a 30-second video being distributed on Facebook.

Rihanna Reb'l Fleur Perfume
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