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Light Up Night Pittsburgh 2010

Light Up Night Pittsburgh 2010 - Light Up Night is turning 50, and to celebrate, Fifth Avenue Place and its retailers will host family-friendly activities throughout a two-day celebration beginning Friday, Nov. 19 at 4 p.m. to Saturday, Nov. 20 until 7:30 p.m. Family programming will include the "magical" lighting of the Unity Tree, musical performances by area marching bands and visits by costumed holiday characters.

"As Light Up Night turns 50, Fifth Avenue Place is especially excited to once again participate in the celebration," said Kerry Donahue, retail marketing specialist with the center. "At Fifth Avenue Place, we offer lots of fun activities for families to enjoy in addition to live entertainment, holiday shopping, fine dining and more."

The lighting of the Highmark Unity Tree generates holiday enthusiasm and symbolizes the beginning of the Christmas shopping season. The tree – sponsored by Highmark Blue Cross Blue Shield and located at the corner of Penn Avenue and Stanwix Street – has been a Pittsburgh tradition since 1953 when it was first introduced by Horne's Department Store.

A new twist this year will occur when the Highmark March – consisting of area marching bands – will pass by the Unity Tree and light the tree on their way to a huge bridge party.

Light Up Night Pittsburgh 2010
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