In a third-quarter conference call Monday with reporters, Marchionne said the Grand Cherokee "architecture has legs and should be extended as much as possible." The platform is being shared with the new Dodge Durango.
Marchionne said, "I envision using the (Grand Cherokee) architecture for the benefit of Alfa Romeo and Maserati," adding, "the possibility of using Ferrari powertrains (with) the architecture is real." He said the Grand Cherokee architecture "is capable of handling much more powerful" engines, such as the Maserati 4.2- and 4.7-liter V8s that are built by Ferrari.
"This is a unique opportunity to use all work that has gone on inside Chrysler and extend it to areas (for which) the architecture was never intended," Marchionne said. He noted that the Grand Cherokee platform, which was jointly developed with Mercedes-Benz at the former DaimlerChrysler, is "quite capable" of supporting premium brands such as Alfa Romeo and Maserati. "We're in the first steps of that, but the indications are positive," he said.
Marchionne said an Alfa or Maserati vehicle based on Grand Cherokee underpinnings would look quite different from the Jeep range, but would still be an SUV. "We're not turning a toaster into an oven," he joked.
Neither Maserati nor Alfa Romeo currently offer an SUV, although both brands have shown crossover concepts in years past, including the Maserati Kubang from the 2003 Detroit show and the stunning Alfa Romeo Kamal that was unveiled at the 2003 Geneva show.
Jeep Grand Cherokee
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