Redbox DVD Kiosks - The rising popularity of movie rental kiosks such as Redbox represents a significant shift in consumer behavior, according to Serdar Durmusoglu, a University of Dayton assistant professor of marketing.
According to a study from the NPD Group, the share of videos rented from standalone kiosks increased 10 percent year-over-year during the third quarter of 2010, while the percentage of videos rented from traditional retail stores declined 13 percent and subscription rental share increased just 2 percent.
Redbox, a subsidiary of Coinstar, has more than 26,000 kiosks nationwide and in September celebrated its one billionth rental, according to Kate Brennan, a company spokeswoman.
“Each Redbox kiosk features up to 200 titles and 630 movies, making it a fully automated video rental store contained in 12 square feet of retail space,” Brennan said.
Jodi Tobe, a Sinclair Community College student from Fort Recovery, used to rent from Blockbuster stores before discovering Redbox, she said.
Tobe now rents from Redbox kiosks about once a week because of the low $1 nightly rental fee and convenient area locations, including select McDonald’s restaurants, Walmart, Walgreen’s, Meijer and Kroger stores.
Redbox DVD Kiosks