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Google Latitude On iPhone

Google Latitude On iPhone - It seems that whenever there’s a discussion around mobile location services, Google Latitude is treated as an also-ran. Foursquare and Facebook Places have been getting most of the buzz, and there’s also plenty of news around SCVNGR and Gowalla. Latitude, which launched in February 2009, rarely make headlines.

But starting today, we’ll probably start hearing a bit more about Google’s location-based service. It’s just launched a full-featured, native application for the iPhone that includes support for background location monitoring — marking the first time that the application has been available for the iPhone in a form that wasn’t severely crippled. Note that this was spotted in Japan’s App Store a few days ago — obviously that was a mistake in the buildup to today’s launch.

Google Latitude On iPhone

Now, Google actually submitted a native Latitude application for iPhone last year, but Apple blocked it and told Google to make it a web application, supposedly to avoid confusion with the Maps app that ships with the iPhone. Of course, a few days later news broke that Apple had also blocked Google Voice, which likely indicates that this was part of an anti-Google trend as opposed to a one-off concern. Now it looks like those issues have been resolved (perhaps with the threat of government intervention).

Google Latitude On iPhone


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