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Kraft Brand to Disappear

Kraft Brand to Dissapear - Kraft is a brand that has graced the shelves of Australian grocery stores for more than 90 years. Two thirds of our homes include one or more of their products.

Yet, despite it being one of the world’s biggest brands — worth $12 billion globally according to Forbes — by the end of the year it will have disappeared from Australia and New Zealand altogether.

The brand first arrived in Australia in 1926, and the name ‘Kraft’ has adorned everything from Mac & Cheese to Vegemite. But despite it being worth more than Nestle or Kellogs, it’s now headed to the brand bin.

While the products themselves will remain, the Kraft name is being sidelined. This month, Kraft Singles was replaced by UK brand “Dairylea Slices”.

Kraft Brand to Dissapear

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