Tuesday, February 14, 2012

Bon Iver Best New Artist

Bon Iver Best New Artist - Like Arcade Fire's surprise Album of the Year win at last year's Grammys, Bon Iver taking home Best New Artist on Sunday night (February 12) over more established artists like Nicki Minaj was bound to raise a few eyebrows. When you asked "Who are Arcade Fire?" in 2012, we had you covered, and we've been following Wisconsin singer Justin Vernon (the man behind Bon Iver) for quite some time — long before he snagged BNA and Best Alternative Album at this year's ceremony. Quite the pleasant surprise for the under-the-radar folk singer, who recently became the face of a Bushmills whiskey ad to boot. Bon Iver's second, self-titled disc was released in early 2011 but is still clearly getting the attention it deserves. He may have made a few public derogatory comments about the Grammy Awards ceremony itself, but that didn't sway the voters or the singer from showing up. To put his "underground" status into perspective: Bon Iver debuted at #2 in June 2011 on sales of just under 104,000, but its total album sales to date (just over 357,000) are nothing compared to a powerhouse-seller like Adele's 21. A helpful primer on Justin Vernon/ Bon Iver: The former All-State high school football star and World Religion college major began his career playing in the jazzy party band Mount Vernon, which transitioned into DeYarmond Edison, formed with some old high school pals who all moved to North Carolina in 2005 to spread their musical wings. A year later, things fell apart with his band and his girlfriend, just as he was laid low by a vicious bout of mono, driving Vernon back to Eau Claire for some physical and psychic healing. Bon Iver Best New Artist

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