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Groupon and Tibet

Groupon and Tibet - Groupon may not be making its initial public offering yet — but it has made its mark on millions watching the Super Bowl anyway. What isn’t clear yet is whether the red-hot startup has burned through a lot of good will.

The company bought its first television ads for the big game, starting before kickoff, with one theme: “Save the Money.” All the commercials are premised on saving something endangered — and a few bucks to boot.

There’s Cuba Gooding Jr. lamenting the fate of whales, while touting a 43 percent discount on a whale-watching boat ride. And there’s Elizabeth Hurley, intoning about the rapid deforestation of the Brazilian rainforest … followed by a note that “not all deforestation is bad,” like a 50 percent discount to a Brazilian wax in New York City.

Perhaps most controversial of all is Timothy Hutton, deploring the troubles besetting Tibetan culture. Before tucking into a plate of discounted fish curry.

Groupon and Tibet

Comments

Helena John said…
All the Groupon commercials were hillarous. The way they sucked you in. I didn't know what Groupon did but I do now and isn't that what a commercial is supposed to do?

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