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Sprint 4G

Sprint 4G - Sprint’s 4G service, which it bundles with its 3G service, is also unlimited, and costs the same as its standalone 3G plans: $60. Users are allotted five gigabytes of 3G data in case they find themselves outside a 4G zone.

Clearwire has said that its customers use seven gigabytes of data per month, on average. On Verizon’s new LTE network, that would cost $70. On Clearwire it is $45, due to the company’s policy of unlimited access.

Verizon’s pricing is good news for consumers, who will be able to sample 4G without paying a high premium. The approach may be less welcome to investors, however, wrote Credit Suisse analyst Jonathan Chaplin in a Dec. 1 research note. Charging less for 4G than 3G is “a little disappointing,” wrote Chaplin.

Verizon likely aims to make up the difference elsewhere. As Chaplin notes, 4G’s faster speeds may encourage users to consume more than five gigabytes of data, propelling them toward Verizon’s higher-priced data plan. Fourth-generation technologies are also designed to be more efficient than 3G. Verizon should be able to handle 4G traffic in a more cost-effective way than 3G, which will eventually boost its returns on invested capital, said Chaplin.

Sprint 4G

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