Skip to main content

Livingsocial Google Groupon Rival

Livingsocial Google Groupon Rival - If you haven’t heard, Google is very, very close to acquiring Groupon for a price in the $5.3 billion to $6 billion range. The press has been quick to speculate what the acquisition will mean for Google, but has said little about what it would mean for Groupon (besides the cash it would put in its founders’ wallets), nor the implications for Groupon’s number-two competitor, LivingSocial.

First, the benefits. According to sources familiar with their respective marketing budgets, Groupon and LivingSocial each spend more than $1 million per month on advertising through Google alone — a huge share of their overall advertising spend. If Google acquires Groupon, the latter will have search inventory set aside for it in the same way YouTube does, effectively cutting a substantial share of Groupon’s advertising costs and, in theory, making it a more profitable business by lowering its operating costs. Groupon will also likely have more prominent placement on Google’s local search product pages, such as those under the Google Places banner.

Another benefit for Groupon is the authority that the Google brand will lend to the (comparatively small and not well-known) startup, especially given the recent stain Groupon has acquired within the small business community.

There is, however, the concern that Groupon will not integrate smoothly into Google, a frequent outcome of the acquisition process. It certainly wouldn’t be the first startup that has gone to Google to die.

That would clear the path for LivingSocial and other competitors in the group buying space. If and when Google acquires Groupon, LivingSocial would become a much more attractive prospect for acquisition or an IPO. At 10 million users (compared to Groupon’s 12 million) and $500 million in projected revenue for 2011, it’s not far behind Groupon currently.

In fact, rumors have surfaced that Amazon is now looking to make a significant investment in the Washington, D.C.-based startup with a valuation in the multi-billions; sources close to the matter have likewise confirmed that word about Amazon’s interests is circulating through the office, although LivingSocial has officially declined to comment. (Amazon currently has no investments in location-based services, although it has tested the daily deals space with the acquisition of Woot.)

Livingsocial Google Groupon Rival


Popular posts from this blog

Work-Related Personal Development Plans

Work-Related Personal Development Plans - Personal development refers to activities that improve self-knowledge and identity, develop talents and potential, build human capital and employability, enhance quality of life and contribute to the realization of dreams and aspirations. The concept is not limited to self-development but includes formal and informal activities for developing others, in roles such as teacher, guide, counselor, manager, coach, or mentor. Finally, as personal development takes place in the context of institutions, it refers to the methods, programs, tools, techniques, and assessment systems that support human development at the individual level in organizations.

At the level of the individual, personal development includes the following activities:

* improving self-awareness
* improving self-knowledge
* building or renewing identity
* developing strengths or talents
* identifying or improving potential
* building employability or human ca…

Urban Meyer Stepping Down

Urban Meyer Stepping Down - Well, it appears as if it’s deja vu all over again.

Less than 12 months after retiring and then un-retiring, Urban Meyer is apparently stepping down as Florida’s head coach. There’s no word on if he will be stepping back up tomorrow.

Urban Meyer Stepping Down

According to Todd Wright of Sporting News radio, and AOL Fanhouse‘s Brett McMurphy Meyer will announce at a 5 p.m. ET press conference Wednesday that he is resigning/retiring as the Gators’ head coach. There are no further details available at this time, other than GatorUpdates reporting over the weekend that Meyer checked into a hospital the week of the UGA game and has been undergoing tests since.

Obviously, we’ll have more on this story throughout the day and well into the night…

Urban Meyer Stepping Down

Matt Cassel Undergoes Appendectomy

Matt Cassel Undergoes Appendectomy - The mystery of Matt Cassel missing practice Wednesday coupled with the Kansas City Chiefs promoting quarterback Tyler Palko has been solved.

The team has announced that Cassel underwent an appendectomy on Wednesday morning. The Chiefs say they expect Cassel to return to work this week. Returning to work and being ready to perform well in the team’s biggest game of the season on Sunday against San Diego are two different things. ESPN’s Adam Schefter is reporting the Chiefs are viewing Cassel as being questionable to play in the game.

Clearly, this is terrible timing. The Chiefs are 8-4 and would take a major step toward the playoffs with a win over the Chargers. Cassel has played very well for the past two months. If he can’t play, the brittle Brodie Croyle would face the Chiefs in his first action of the season. Croyle last played in Week 13 of the 2009 season.

Matt Cassel Undergoes Appendectomy

Cassel’s availability will come down to whether he…