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iPod Nano 8gb

iPod Nano 8gb - Scott Wilson’s TikTok/LunaTik iPod Nano watch idea was a huge hit on microfinancing site Kickstarter, netting the project close to one million dollars. Microfinancing platforms like Kickstarter allow people with an idea to gather funding for it by petitioning a large number of people for small investments, as opposed to getting a small number of people to each give them a larger amount of money. The Kickstarter model is based on an “all-or-nothing” premise wherein no money changes hands until the minimum pledge total is met. Kickstarter bills itself as a great way to determine public interest in a project before going through with it.

iPod Nano 8gb

The iPod Nano watch idea came about after an offhand comment by Steve Jobs about how the new Nano was so small that it could easily be worn. This got into the head of Scott Wilson of Chicago-based MINIMAL, a wide-ranging studio that develops furniture, fashion, consumer goods, and much much more. When the idea hit Kickstarter, it brought it over $600,000 in 20 hours. What was the goal for this project? $15,000. Amazing, but this is exactly the kind of public interest gauging that Kickstarter says that it provides.

As a reward for participating in this earliest round on funding for the projects, supporters received a watch kit (either the TikTok, which allows the Nano to be easily removed, or the LunaTik, which semi-permanently affixes it), depending on the amount pledged. Higher pledge amounts resulted in specialty or limited edition version, laser signed by Scott and included a pack of retail models for the lucky participants to give out to their friends (called the “Spread the Love Party Pack”).

iPod Nano 8gb


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